1970's hairstyles and make up are back in vougue. Free 1970s Vintage Makeup Guide with Lucy Angle-Click image to download ! I mean, some serious, cult-favorite brands were established around the same time we '90s babies were. Lastly, from the hottest makeup trends of the 1970s ever is the exotic, dramatic, cat eyeliner looks. One of these categories is Beauty. We'll assume you're ok with this, but you can opt-out if you wish. See more ideas about 1970s makeup, 70s makeup, Makeup. [13] Lipstick in the 1970s tended to be either color or gloss; popular hues included deep pink, purple, and raspberry. Advertisement. Read on to learn about the makeup and hair trends of the 1970s and how to achieve a ’70s beauty look with our tips. [15] Manufacturers emphasized cost controls, quality, and selectivity in product introductions. Written by Virginia Vincent it is a valuable tool to perfecting the Hollywood makeup styles of the likes of Jean Harlow. Photos: Courtesy of Brands. Home | blog | 1970's makeup guide | Yardley 1970s Makeup Guide. The 1970s featured a lot of funky trends, including wearing sparkles on one's face. Clairol Benders Hair Curlers. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. From New Orleans-based indie brands to Sephora best sellers, their hair and makeup lines deserve both your applause and your dollars. [14] Rather than developing innovative products, many companies had depended on price increases for profitability. Makeup in the ’70s saw a few main styles emerge. This is a great way to get a simple 80s makeup look, by going for a naked lip and colorful eyeshadow. We are compensated or earn a small commission if you make a purchase after clicking on those links. [2][14] The industry, according to a 1979 article in W magazine, had "lost its glamour". )"[3] Fragrances were also marketed to the "new woman". As for which brands women of colour “made do with” in the 1960s or preferred – I do not know. And cosmetic brands are still embracing the 70s trends by dropping similar products from their generation. 1930s Makeup … Images of glam rockers like Alice Cooper, David Bowie, and Lou Reed in the pages of Rolling Stone established the influence of another extreme aesthetic. Heavy black eyeliner styles were huge at the time, and brands like Maybelline, Revlon, and Max Factor generated over $1 billion a year on kohl shadows.Women also made their own DIY versions of the product with petroleum jelly and soot. [12] The glam style drew on transvestism, androgyny, decadence, and camp; its "blasé sophistication" stood in marked contrast to the innocence and sincerity of the 1960s. We have gathered 22 Shockingly Racist Ads and I think that you’ll be amazed as much as we were. Western cosmetics in the 1970s reflected the multiple roles ascribed to the modern woman. Learn the early 1930’s makeup look with this rare and wonderfully illustrated tutorial book from 1932. After doing her own makeup backstage for years, fashion model Kim Baker decided to pursue her passion and become a full-time celebrity makeup artist. If you're curious to see if you're rocking any of the 70s makeup looks, check out the hottest makeup trends of the 1970s that some of us still do today! Perhaps if a lady of colour is reading this, they could share their personal 1960s makeup experience? The '70s was all about the shock factor, and by creating intricate designs over lids from boxy liner and overly dramatic cat eyes with Estée Lauder's latest ink, we could totally measure up. Cosmetics in the 1970s. Another phenomenon of the 1940’s war were liquid or cosmetic stockings, seams and all – which came about from the shortage of silk and the new nylon.In the US there was quite a choice of cosmetic stockings to play with, all boasting ‘long life’ and ‘water proof’.In the UK women had Miner’s Makeup Liquid Stockings, if you could afford it, for many it wasn’t so glamorous. Reminiscent of Marsha Brady, this trend is great paired with straight, smooth locks, but also looks great if you have soft waves. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. These cookies will be stored in your browser only with your consent. Makeup. Try one of the following eight ‘70s makeup trends to bring groovy vibes to your makeup routine. [12] Cosmetics companies also focused on service and appearance at the point of purchase. 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