Let’s take a journey to Germany and dive into the incredible culture, consumer behavior and growing economic trends that this prospering country holds. A survey published in November 2020 of 1,500 self-employed people found … Mobile device as door key. “That’s why IT security is gaining significantly in importance, especially in areas such as energy, traffic or medicine.”. IoT is an enabler for forward-looking business models, ranging from autonomous driving and telemedicine to real-time control and management of networked machines in Industry 4.0. 4. Er berät seine Kunden bei der Definition, Planung und Umsetzung von neuen G... Mehr, Dr. Alexander Börsch ist Chefökonom und Leiter Research Deloitte Deutschland. Overall, this explains the impending new boost to growth for the industry. Autonomous Driving. While consumer products such as consumer electronics or PCs generate only small margins due to intense competition in today’s market, German tech providers are benefiting in particular from the growing demand in the more profitable business sector. Please see www.deloitte.com/de/about to learn more about our global network of member firms. The priorities might differ a bit among customers, but in general the tendency corresponds with our experiences”, concludes market expert Hoeck. Tweet And hottest Twitter Trends Germany right now are #Reitschuster, sabrina, Start … Not only does the sector generate annual sales revenues in excess of €230 billion and one million jobs that account for nearly 7% of German economic output, but in the context of digitalization tech is a key innovation driver and business enabler that significantly impacts other sectors. But how do Germany’s technology innovators earn their money? Design sprints, engineering, trainings and events. Artificial Intelligence. In the future, particularly advanced key technologies such as AI also will give small- and mid-sized companies opportunities to benefit from the new digital technologies without high start-up investments. Die aktuelle Deloitte Studie analysiert Status und Potenzial der deutschen Tech-Hubs. on Wednesday, 04 April 2018. Bitkom survey among ITC companies shows top technology and market trends of the year. “Artificial Intelligence is a key technology with the potential to improve our everyday life and change our economy”, confirms Bitkom president Berg. Der Wirtschaftsingenieur ist seit 1999 in der Beratung tätig. Please see, Vor:Denker – Corporate Digital Responsibility, Telecommunications, Media & Entertainment, small- and mid-sized companies opportunities to benefit from the new digital technologies without high start-up investments, Anything-as-a-service (XaaS) business models, Künstliche Intelligenz für eine neue Dimension der Entscheidungsfindung, Die besten Tech-Standorte in Deutschland: 50 Städte im Ranking, Technology, Media & Telecommunications (TMT). “More and more devices are digitally connected, that makes them interesting targets for cyber criminals”, states Achim Berg, president of Bitkom. For digital companies, IT security remains the most relevant topic of the German … While we still aren’t at the stage where we can expect to routinely travel in, or … As a result, Germany’s technology trade balance is slightly negative against the overall trend. To profit from the growth forecast in the study of sales revenues of up to €280 billion by 2022, German technology companies should proactively concentrate on five growth levers that will be decisive for success: 1. 61 percent of the companies questioned think that this is another important trend that will have a definitive impact on the German ITC market in 2018. In order to wrap up our 6 core/12 thread CPU testing, we had to add the Ryzen 5 5600X to the mix. Cloud Computing and Internet of Things take positions two and three. “Another engine for the lasting importance of IT security is the implementation of the EU-GDPR that concerns basically all companies in Germany”, adds Bernd Hoeck, expert for IT security with a profound knowledge of the German ITC market. The technology startup industry reached record levels of funding in Germany last year, with plenty of successful initial public offerings and mergers and acquisitions, according to a 2018 … Yet hardware imports, for example, are mostly low-margin consumer products, such as those manufactured in large volumes at extremely low prices in Asian countries. Focus on software, services and XaaS. To round off the top ten, the other trends and topics of importance for the German ITC market are Digital Platforms (mentioned by 33 percent), Blockchain (26 percent) – which made it to the list for the first time, Enterprise Content Management (25 percent) and Mobile Apps and Mobile Websites (24 percent). Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. Nevertheless, it is important to remember that almost half of hardware sales revenues also are also generated from business customers. The German technology sector, which used to focus more on hardware, is undergoing structural change, and new growth fields in software and services are becoming increasingly important. At first glance this is sobering, with exports of €105 billion being offset by imports with a value of €107 billion. Er ha... Mehr. Consequently, Germany plays a specific and highly profitable role in the global division of technology labor. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. The positioning of Big Data (43 percent) and Cognitive Computing (26 percent) or Artificial Intelligence in the ranking strengthen the profile of AI in Germany. The hardware segment is seeing a general decline in prices, the loss of importance in conventional consumer electronics, and global competition from more favorable production locations, particularly in Asia. If Germany’s technology sector continues to develop its successful model in these dimensions, there is every reason to expect a profitable and productive future. The otherwise relatively even distribution of trade flowing among multiple trading partners is also interesting – software and services are supplied first and foremost to German-speaking neighbors. Internet of Things, Industry 4.0 and Artificial Intelligence are other fields of interest of the rapidly developing German market that is open for innovations and exciting offers.”, Identify trends ahead of the competition More, Get traction with Gartner, Forrester and the like  More, Put your story in words and pictures More, More visibility through innovative PR More, Get more information about our go-to-market strategies here. Artificial Intelligence, or AI, has already received a … The explanation for this is one of the most important findings of the study, which shows great divergence within the industry: The software and services segments continue to grow rapidly, with the pace of growth expected to pick up in the future, while the hardware segment has been stagnant for years. “The cloud has more than arrived here in Germany”, comments Hoeck. The reason is obvious: The increasingly comprehensive digitalization of processes – which often covers entire business models – requires more extensive and more complex software solutions, frequently accompanied by related services. Emerging technologies are reimagining how we organize, operate, and strategize. This is particularly true of the mechanical engineering sector, to which technology companies supply even more hardware than software. The introduction of 5G, the super-fast mobile infrastructure, will make a multitude of new, innovative services possible. Posted in Trend Monitoring, Germany, Go-to-market. The analysis clearly demonstrates that the situation in the German technology sector is a good one – and it will get even better in the near future. “Especially IT security is a topic no company can close its eyes to. With rising expectations, surprise and delight has been replaced by expected and assumed. Increase investment in Analytics and AI. That is the result of a current survey by the German high-tech association Bitkom. Germany remains exciting and developing market to invest in. Most popular technologies in use on websites in Germany. The second position of Bitkom’s list occupies the topic Cloud Computing. However, once again it is worth taking a closer look at the figures, as the Deloitte study shows. The good news is that global trade is expected to grow. The determination to be among the most advanced countries in the application of new technologies forces Germany to expand its already generous investments into that area. Anything-as-a-service (XaaS) business models are already a booming field and an important business model—and not only in the technology sector. We’ll support you at every step. In addition to the exception of China, however, there is a second striking feature: The rather small economy of Ireland is Germany’s most important software supplier by far (17%). In 2018 it is already every fourth company. Trends … Germany’s technology sector … Structured to fit into your life. Britain is somewhere in between. Two issues free when you subscribe to BBC Science Focus Magazine. Not surprisingly, software and services are also predominant in the financial services sector. Concentrate on the B2B business where possible. Setting trends worldwide in software development, software testing, agile practices, innovation management. This is due to its distinctive position as the European headquarters of many international tech giants. Overall, the picture suggests that foreign trade business will remain stable without too many one-sided dependencies. Collaborate with companies from other sectors to develop new business models in the area of convergence, particularly with the sectors of mechanical engineering and financial services. By far, the largest country of origin is China (17%), which is considered the “extended workbench” of the West for good reason. Companies serving these areas will become more influential. Einblicke in unsere Fachbereiche, aktuelle Themen und Trends sowie Einstiegsmöglichkeiten. The German technology industry continues to dominate in Europe. Spannende Artikel und Insights aus erster Hand! Advanced self-learning analysis methods are needed to generate actionable information, value-add for customers, and profit contributions for companies. Outside of the big cities, Germany sees the emergence of genuine technology centers: However, southern Germany seems to be the main beneficiary of this trend, as six out of the ten high-tech cities are … Two thirds of the companies questioned (67 percent) name IT security as the most important trend. This research explores the relevance of technology to SMBs and the factors affecting perceptions, decisions, and investments in established and emerging technologies. The new Deloitte study, entitled “Germany’s Technology Sector”, shows which trends will further advance Germany as a center of technology going forward. Artificial Intelligence (AI) Artificial Intelligence Training – Explore the Curriculum to Master AI and … Er ist... Mehr, Nicolai Andersen leitet den Geschäftsbereich Consulting bei Deloitte Deutschland und auf europäischer Ebene im Verbund Deloitte DCE. Few countries have contributed so much to science and technology as Germany. DTTL and each of its member firms are legally separate and independent entities. If it’s not working here in Germany, then where? Today's Top Twitter Trending Germany topics are #Reitschuster, sabrina, Start ins Wochenende, Liverpool, olivia. wir sind trendig. Deloitte’s study indicates that business-to-business (B2B) sales in the technology sector account for more than 60% (as much as 68% in the software/services growth segments). Wie kann KI in der Praxis einen Mehrwert für Unternehmen schaffen? Inf… Virtual reality is getting famous … Global Valve Actuator Systems Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2026 presents vital statistics on the market status and detailed research and analysis of key aspects of the global market. Not only are these trends lucrative areas of business in themselves; together, they provide a crucial impetus to enable a whole range of digital growth industries – such as automotive (Connected Car), biotech, fintech, InsureTech, E/M-Health, and smart cities – to exploit their huge potential. However, this should not prompt companies to sit back and relax. From physics and chemistry to cars and consumer products, Germany is a world leader in innovation, … As a long-established sector of German expertise, mechanical engineering will continue to generate substantial growth in the future. Germany is a legendary global export champion. Technology is a broad field, and in the context of this study the sector includes the segments of computer hardware, semiconductors, communication equipment, consumer electronics, software, IT services, data processing, and hosting. The buzz words Internet of things (48 percent) and Industry 4.0 (47 percent) follow on positions four and five. The automotive sector also generates comparatively strong demand for hardware, though trends such as Connected Car and autonomous driving will push the share of software in this sector. Virtual Reality (VR) I’m damn sure, you probably heard about it. Wir wecken die Sinne für Innovationen. The Industry 4.0 megatrend is driving growth for high-margin special hardware such as sensors, cameras, and robots. “This development shows that the investments of providers in datacenter in Germany and the EU pay off.”. 20 new technology trends we will see in the 2020s; 20 new technology trends we will see in the 2020s. Hier informieren wir die Presse über alle wichtigen Themen unseres Unternehmens. In this installment of our global market series, we’re uncovering how Germany… Expected new tax reductions will allow German corporations to invest in technologies … How can you lead with confidence in embracing technology to augment decision-making, rethink customer experiences, and … Technology has become critical to attracting and retaining hotel guests, and today that means investing in a wide range of solutions that create immediate and personal engagement. As the projection of the short- and medium-term prospects indicate, the sector is awaiting a new sustained boost to growth due to several technology megatrends. When these insights are taken into account, companies can shape a better customer experience and reduce operating costs, because of their ability to serve their customers on a large scale using a single platform. Cloud Computing and Internet of Things take positions two and three. Sein Fokus liegt auf der Analyse ökonomischer Trends und ihren Auswirkungen auf Unternehmen und Unternehmensumfeld. Forrester Research just published The Top 10 Technology Trends To Watch: 2018 To 2020.Ten trends, which Forrester breaks into three phases of dawning, awareness, and acceptance, … In this mega-trends special report, HT pulls together data from its 2016 Lodging Technology … Due in large part to IoT and Connected Car, huge additional amounts of data flow through the network every year. A new Deloitte study reveals the most important growth trends in Germany’s technology sector. “The results are based on a survey among ITC companies. For digital companies, IT security remains the most relevant topic of the German ITC market in 2018. Both software and hardware imports and exports are more or less balanced. wir setzen trend s und gestalten dig italisierung. Germany … However, German technology companies primarily export special hardware in the B2B segment, which generates higher margins. 3. SMB Technology Buying Trends. DTTL and each of its member firms are legally separate and independent entities. This is an area with potential for strong growth for German software developers and service providers in all industries. Artificial Intelligence is basically creating intelligence software, making a … Its products and services are laying the foundation across industries as facilitators of new digital business models. By contrast, software and services are benefiting much more than other segments from increasing digitalization in more areas. Welche Folgen hat der Brexit für mein Unternehmen? For example, B2B technology products are in demand from customers in major sectors, such as mechanical engineering and financial services. Very strong growth: The results of the study reveal that sales revenues in the German technology industry will have grown by more than 20% by 2022, up to 280 billion euros. This in turn fuels demand for specialized IoT hardware, software solutions, and related services. The report provides in-depth information on leading growth drivers, restraints, challenges, trends… We're going back to the data we recently collected for testing the Core i5-10400F and Ryzen 5 … Read the latest news and trends about information technology (IT) in Germany. Germany’s technology sector has huge relevance in the era of digitalization. Aktivieren Sie JavaScript, damit die Website korrekt angezeigt wird, Data Nation Germany - The German Technology Sector, Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. The most important science and tech trends … As a result, the technology sector will show a growth rate that is stronger by 7 percentage points than Germany’s nominal gross domestic product over the same period. In addition to providing companies with predictable and renewable sources of revenue through cloud-based business models, they also offer deep insights into customer usage patterns. The Trending Technologies experience Learn in-demand job skills without putting your life on hold. Germany remains exciting and developing market to invest in. «Industry will shift to airports and harbors as hubs, making these more important alongside growing logistics clusters, the organization of goods transport around such hubs into main corridors will have a key function. Three fields of technology are particularly important: According to Deloitte’s calculations, up to 750 million Internet of Things (IoT) endpoints will be in operation in Germany by 2020 – a fast-growing trend. A new growth forecast report titled Global Hot Melt Inkjet Printer Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2026 contains a full-scale analysis of the … See Terms of Use for more information. It’s fascinating that a function as simple as a door key could undergo so … Stripe 164,167 live German websites Klarna 24,030 live German websites PayPal Button 21,451 live German websites Amazon Payments 14,238 … © 2021. But what about the trade balance in the technology sector? Germany has also seen an increase in new businesses compared with 2019; ditto for Japan. The combined turnover of the German electrical engineering, mechanical engineering and automotive sectors alone will be €800 billion this year. This is good news, because ever since the 2000–2008 boom period ended, the sector’s growth as a whole has been rather muted. In the year before, only every fifth company named AI as a relevant trend for the market. Den aktuellen Herausforderungen begegnen. Reinforce the high-margin special hardware business. Trends in information technology will continue to tease both clients and investors, bringing the … Germany's Robert Koch Institute has reported that around 265,000 people around the ... Statista offers daily infographics about trending topics, covering: ... "Media and Technology", updated … The Organisation of Economic Co-operation and Development (OECD) estimates that a third of global trade will take place among non-OECD countries by 2050 compared with 15% today. Particularly striking is the sector’s evolution from hardware to services. Bitkom survey among ITC companies shows top technology and market trends of the year. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Artificial Intelligence (AI) and Machine Learning. No surprise since those topics have their home turf in the highly-automated industry. 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