Then he makes additional pages for the major cities he serves – Reading, Philadelphia, Lancaster, etc. It seems to me that whether a page is considered a Landing Page or a Doorway Page comes down to publisher intent. Doorway Page Vs. PPC Landing Page Pay per click landing pages – particularly ones that take a minimalist approach Read more at: Doorway Page Vs. PPC Landing Page #smallbusiness Note: many city/state landing pages are being rewarded by the search engines, but the talk is that they [the pages] might be flying under the search engine’s radar and once discovered, they will be penalized. But, I don’t agree that pages – even pages with largely duplicate content excluding the City/State change, should be penalized. Wait, what? Here’s what she says: Pay per click landing pages – particularly ones that take a minimalist approach – can also be mistaken for doorway pages by search … Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of our webmaster guidelines. The main thing that differentiates them is that landing pages also known as the sell pages direct users to any crucial page of the website. Should City/State, Zip Code Optimized or Keyword Optimized Web Pages be penalized by the search engines? Therefore, we frown on practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones selected, and that provide content solely for the benefit of search engines. Rather than making an effort to deceive buyers, why not just outpace your competitors by being smarter and more efficient than they are? They [the pages] should be rewarded not penalized. Google’s aim is to give our users the most valuable and relevant search results. That’s a perfectly legitimate landing page, and a good part of a working sales funnel. How are Landing Pages and Doorway Pages Different? Contact us for complete details. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. See how the homepage has tons of links and the landing page has only one? Doorway Page Vs. PPC Landing Page Pay per click landing pages – particularly ones that take a minimalist approach Read more at: Doorway Page Vs. PPC Landing Page #smallbusiness Already you can see the ambiguity business owners and webmasters are being forced to interpret. For example – “poor-quality pages where each page is optimized for a specific keyword or phrase.”  What about high-quality pages where each page is optimized for a specific keyword – would this type of page be considered a Doorway Page? It does not constitute professional advice. Does it all come down to intent?? The Bottom Line on Doorway Page SEO & PPC Tactics. With a landing page, you talk to only one specific audience and ignore the rest. For one thing, drawing a prospect to your website with one type of content or focus and then switching them to another leads to a poor user experience. For more information about doorway pages, contact the … Landing pages are designed to provide the user specific information or content, while a door way page is an SEO optimized page that is used to redirect the user to a specific page or pages adding an additional hop for the user. 140 Walnut Street, Suite 202 Kansas City, MO 64106 (816) 291-3697. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In this article we will highlight doorway pages vs landing pages. Doorway pages are just one example of the quick-fix kinds of tactics unethical marketers (and their web designers) tend to prefer. 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